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Essential tips for creating a successful real estate website


In the world of ICT boom, people
tend to learn everything from internet. From education to business, from a
complex physics theory to real estate market trends, every piece of
information, little or big, is available in internet. And, as more and more people
are getting attracted to the internet for learning, those who are planning to
earn some bucks are not sitting idle.

While there are thousands of websites in the internet in each particular subject of interest, few can get familiar with the readers. This is natural because not everybody can present a good looking website with quality content. When it comes down to real estate website, it needs more than beautiful interface and quality content.

A beautiful interface is a must; Image Source: Cosmic JS

As real estate market across the
globe is expanding and showing no sign to pause, the demand for quality real
estate website is on the increase. One can make a successful real estate
website following the steps below.

1. Enhanced searching options

This is the first and foremost
need of a successful real estate website. The website must have an enhanced and
seamless searching option which will provide all the wanted and anticipated
data at a time. People often search for information about specific area, city,
village, home, land, feature etc.

Make sure your website has proper
information for all those questions. Besides, provide additional and probable
anticipated information along with the asked ones. For instance, one might
search cheap land property in a certain city. With showing the exact answer at
the first place, provide some relevant and subsidiary information like
available properties near to that place, are review of the place, residential,
commercial and other real estate options available in the area etc.

2. Area profile

Most of the websites provide area related information in general articles. This is good but not so convenient for the readers. What the readers actually would prefer is separate area profiles. You can provide separate articles altogether to provide information on specific areas whether they are suitable for real estate investment, legal issues, price, past history, land availability, annual transactions etc.

3. Market updates

It has already been mentioned in
the previous option that the readers need information on separate areas and
transaction info. But, this is not enough as real estate market keeps
fluctuating. One needs constant update on market condition about property price
ups and downs.

Any website with such market
updates will automatically find more readers than others. Update reports can be
updated regularly or posted every day.

Regular market updates is crucial; Image Source: olx.co.za

4. Email service

A unique website doesn’t only
provide the regular market updates on their website only, but send them through
email to whoever looking for this service. Email info service is getting more
and more popular nowadays. Those who want regular updates are provided with
this service.

This service lets the readers get all the necessary updates through email so that they don’t have to visit the site and search particularly for the updates. A pop-up email subscription option is the most useful way to get some subscribers.

5. Making common platform

A real estate website is not only
a knowledge imparting platform but a platform which would bring the buyers and
sellers together. You can put a transaction or meeting section in your website
where buyers and sellers can make conversations among them.

Your page can be a linkage between
the buyers, brokers and the sellers. This will garner you some commission from
the brokers as well as boost your page’s credibility.

6. Create an area scoring system

This might be a tough job but will
be very useful for the readers. You can add an area score option where points
will be given to a specific area according to the availability of school,
hospital, restaurant, market, shopping center and other civic benefits.

This option can also have some categories like transport, business, industry, education etc. Those who would like to buy a property in an industrial area would look for the industry score. This scoring system will help the readers to a great deal while buying properties.

7. Informative content

Well, the main principle of
success for any website of any kind is quality content, because quality is the
king. Providing everything mentioned above could prove fruitless still if you
don’t keep providing informative content. Not only the real estate market and
area profiles, readers want to know about real estate investment tips and
tricks, technical sides and issues, pros and cons etc. These informative
content will keep your website alive.

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